GREEN VEGANS CAMPAIGN 
/ photoshop + poster design

Green Vegans is an environmental justice organization that sees human behavior as both the cause and cure for environmental destruction. The aim of this campaign urges one of Green Vegans’ main solutions to climate change - go vegan! The tag line pairs with the footprint icon to promote their goals of reducing the globes’ carbon footprint through sustainable eating.

The typographic solution carries the footprint symbol with the most direct use of the tagline, blatantly stating the correlation between reducing our carbon footprints by eating plant-based Collectively, the campaign utilizes photography to appeal to the viewer’s senses, tying into the thought process of considering our diets as a means of fighting climate change

Photos by my lovely friend and photographer, Carla Frias