LUSH ECO-CAMPAIGN
/ branding + advertising

LUSH’s mission revolves around making their products organically and reducing the global carbon footprint. Through a traditional ad of direct mail and virtually formatted email, LUSH’s new zero-waste products - “shampoo bars” - are promoted. The tagline, “Vibrantly Conscious” captures both the vivacious nature of LUSH along with their brand’s bold transparency as a company with outward awareness. The direct mailer will incorporate gradient imagery and minimal copy to create a lasting piece of ephemera for customers. All in all, the campaign’s uplifting and inviting tone encourages the user to engage as a mindful consumer.