PARIS 2024 OLYMPICS WAYFINDING
/ typography + ethnographic study

The Olympics is returning after the first-ever cancellation due to Covid. Paris 2024 aims to embrace old traditions of coming together for sport while turning a new leaf to be the most sustainable Olympics yet. The Maps & Wayfindng Brochure effortlessly guides attendees through the event - featuring a map from the airport to city center along with the event campus.

Inspired by growth and movement in nature, the logo’s illustration resembles both a budding plant and an Olympic flame. The gradient component of the logo symbolizes the Olympic goal of coalescing cultures and unification of contrasting countries. The overall aesthetic incorporates vibrant colors, fluid illustrative shapes, and a rounded san serif typeface that prioritizes legibility.